BRAND LAUNCH PARTY

BLANC DE CHINE

Hong Kong: Launching Blanc de Chine in the market, the brand wanted to showcase the work they had created during the preceding decade as a design workshop. They needed a feeling of Zen for their Exhibition that would help to communicate their design values. The exhibition opened with a cocktail party for 400 guests and was open for one week in the Atrium of the Landmark Building in Hong Kong.

Fashion as Art

All of the Blanc de Chine collections reflect an aesthetic principle distilled into eight design elements: simplicity, serenity, harmony, purity, subtlety, sensuality, functionality and comfort and the company has been the first luxury brand to make a serious effort in translating the Chinese cultural values of Zen Buddhism, Daoism and Confucianism into contemporary lifestyles.

Both companies share a common workspace, playing with the senses, capturing sight, sound, scent, taste, touch and thought

The exhibition space built by RSP had to be an embodiment of values for which we suggested a circular and flowing form to incorporate these design guides.

Unique Design Approach

Blanc de Chine with its unique design approach, of seeking out dimension—to weave the past, future and present together and achieve the notion of creating something so ancient that it’s modern and timeless, connected with the RSP approach—of simplicity and of integrating timeless themes into events.

Both companies also share a common workspace; playing with the senses, capturing the senses of sight, sound, scent, taste, touch and thought as well as dimension and interplay between 2 and 3D to create moving experiences.